More and more people are using voice search to search the Internet. It’s time to adapt marketing strategies to include voice search as well.
HOUSTON, TEXAS, UNITED STATES, Oct. 7, 2022 /EINPresswire.com/ — There is one aspect of Google searches that most businesses miss when optimizing their websites, according to Actual SEO Media, Inc. is here to spread the word. Most companies don’t realize the opportunities they’re missing if they don’t have keywords that recognize this factor: voice search.
Google’s voice search is a powerful tool that can be used to find information on the Internet. Anyone with a device that has a microphone can use voice search to find anything on the Internet, including websites, images, and videos.
Users can also use voice searches on their mobile devices to find local businesses and directions.
Many people in the United States use voice search features. A significant portion of the population uses voice features to search for services and products on their devices, including phones and smart speakers such as the Amazon Echo or Google Nest.
Of that number, a large proportion use voice features to help research products and services. Most users use this feature to help with the pre-checkout stages, specifically with research and adding things to the shopping list. Of course, many of those users also use the voting functions after the checkout sequence.
Voice searches and search engine optimization
How does this translate to search engine optimization and keyword research? Remember that voice searches are likely to be faster than users typing the same query on their phone or computer. Not to mention, users will interact with their devices vocally differently than when they type out. Their searches will have a more conversational tone, and they will likely use long-tail keywords in their queries.
What is a long tail keyword? A long-tail keyword is a keyword phrase that consists of three or more words. It is a specific and targeted search term that is less competitive than a short keyword. Long-tail keywords are usually more specific, making them more effective at driving traffic to a website, especially for local SEO.
For example, a user searching for the nearest pharmacy will have slightly different queries on different platforms. If they used voice search, their query might be: “where is the nearest pharmacy to me?” On the other hand, if they were on their phones, their query might be “pharmacy near me”.
Keeping the difference in mind makes it easier to create website content for the many voice searches made every day.
Optimize website content for voice searches
The basics of SEO should be followed regardless of whether a business is optimizing with voice searches in mind. A company should still follow standard SEO best practices when creating articles, blogs, or other content while keeping voice searches in mind. This includes optimizing title tags, using schema comments, including long-tail keywords, and more.
However, one of the most important points to keep in mind is that the content should be relevant and useful to the reader.
Regardless of the medium through which they search, users want immediate answers. Users are likely to look elsewhere if they cannot find what they are looking for within seconds of reading or listening to the content.
It is also best to ensure that the company is easily found on major platforms where most users will search, such as Google Search, Google Maps or Apple Maps. One of the best ways to do this is by updating or having a Google Business Profile, which lists all the important and relevant information a business wants to broadcast. This information includes the following:
– Business name
– Business Description
– Contact details (phone number, email, etc.)
– Opening and closing hours
– Reviews and comments
– A link to the website or landing page
Keyword research is one of the most important points in optimizing a website for voice searches. How will most voice searches phrase their query? According to the example earlier, it is likely to be pronounced as a question rather than a short phrase. If a company is not targeting long-tail keywords, it is missing out on a lot of voice searches.
Voice searches are now one of the fastest ways to search for something on the Internet. Businesses should take this into account during their keyword research so that they can reach as many users as possible. As technology improves, voice search will also continue to grow in importance, and businesses are choosing to adapt to the ever-growing usage.
As a leading Houston SEO company, Actual SEO Media, Inc. encourages its customers to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger presence on the Internet. This company ensures that its clients’ websites follow the latest user and search engine trends to cater for their clients’ further online expansion. For more information, contact the office at (832) 834 – 0661 or by email at [email protected]
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