Adveritas (ASX:AV1) has recently invested in its sales and marketing capabilities and it is paying off – with annual revenue up 78% year-to-date to more than $3 million.
The company says there is increasing global market awareness of its ad fraud prevention software TrafficGuard to clients across all four quadrants – Google PPC, Mobile app download, Affiliate and Social. Importantly, Adveritas continues to win new customers over its billion dollar competitors across all these channels.
And this revenue growth is supported by new client contracts across both PPC and mobile/affiliate solutions along with upselling to existing clients.
Gaming sector growth opportunity
As part of Adveritas’ (ASX:AV1) global deployment, TrafficGuard has been successfully integrated on RavenTrack, a European online gaming affiliate tracking platform.
RavenTrack helps brands and advertisers maximize return on ad spend on their affiliate marketing with invalid traffic reduction and ad fraud prevention and first customer trials have already begun, with MrQ tracking the TrafficGuard by RavenTrack.
“Affiliate advertising is a huge and essential part of our performance marketing strategy, but of course we are all aware of the hidden costs of fraud and the complexity of dealing with partners and managing compliance in our program. MrQ is committed to tackling this fraud and managing compliance using technology to grow as efficiently as possible,” said James Booth, Head of Procurement.
“RavenTrack’s commitment to partnerships for value-added functionality in the affiliate space is one of the many reasons we chose them and this partnership with a world-class fraud detection and prevention software like TrafficGuard is testament to that.”
Stronger growth is expected every quarter
Adveritas is confident that various contract upgrades by existing customers such as Disney, Lux and William Hill show “significant potential” for further upselling across the customer portfolio and even possibly doubling the revenue line.
In fact, co-founder and CEO Mathew Ratty is confident that each quarter ahead will see stronger growth.
“Until now, our growth has come primarily from new customers signing up with TrafficGuard on one product,” he said.
“In addition to new customer growth, we are now also seeing existing customers upselling and cross-selling to other products. This leads to higher annual contract values when it comes time for renewal.
“Cross-selling and up-selling will be an essential part of our growth journey over the next few years as we build out this omni-channel offering.
Monetizing Freemium Customers
During Q4 FY22 and Q1 FY23, TrafficGuard’s user journey and user interface were redesigned to allow for stronger in-platform upgrade paths for Freemium users – with over 4,500 entries just waiting to be commercialized.
“During the current quarter, our focus is to begin monetizing the TrafficGuard self-service product, while continuing to support our enterprise strategy through key channel partnerships such as RavenTrack and Google Cloud Marketplace,” said Ratty.
“Our self-service product has more than 4,500 customers signed up to the Freemium model, and through a marketing-led approach, we are confident that we will not only grow the number of Freemium users on the platform, but also a large number of those will convert to payment. customers.
“With SME and mid-market representing a large prospective cohort of millions of businesses, it has become a key priority for the company to enable rapid growth through the high margin low touch point product.”
The next evolution of the company’s ad fraud prevention software will be rolled out in Q2 FY23.
This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publication.
This article is not financial product advice. You should consider seeking independent advice before making any financial decisions.
