New York (US) – The study undertaken by Astute Analytica foresees a tremendous growth in revenue of the global market for affiliate marketing platforms from US$19,217.4 Million in 2021 to US$36,902.1 Million by 2030. The market is expected to grow at a CAGR of 7.7% growth during the 7.7% forecast period 2022-2030.
Affiliate marketing can be done using dedicated standalone software, or third party intermediaries by referring a product or service by sharing it on a blog, social media platforms or website. The market for affiliate marketing platforms is gaining popularity among small brands and publishers because it is easy to operate and involves a small investment.
Additionally, the affiliate earns a commission when someone makes a sale through their recommendation, this includes onboarding, tracking and reporting sales and clicks, managing referrals, optimizing site traffic and paying commissions. The market is driven by various successful models such as cost-per-click, cost-per-action and others. In addition to this, affiliate marketing has already had its roots in various sectors such as fashion, computer and electronics, sports related products, travel, health wellness and beauty.
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On the basis of product, the cost per sales segment is estimated to project the largest market share and highest CAGR in the global affiliate marketing platform market over the forecast period. Furthermore, by application, the virtual products segment dominated the affiliate marketing software market in 2021 and is also projected to grow at the highest CAGR over the forecast period due to better commissions offered compared to physical products. Furthermore, on the basis of industry, the retail and e-commerce industry holds the largest market share in 2021 and is expected to project the highest CAGR over the forecast period due to the increase in the number of online shoppers. Also, based on channel, the direct selling segment is estimated to have the highest market share in 2021, and is expected to project the highest CAGR during the forecast period. Additionally, according to regional outlook, Asia Pacific will hold the largest share in the global affiliate marketing platform market over the forecast period.
Market dynamics and trends
The generation of revenue and employment through affiliate marketing business models and cost-effective program for businesses will boost the global affiliate marketing platform market during the forecast period. Affiliate marketing is a performance-based platform and has become a well-known approach to boost sales and generate significant income online. Affiliate marketing programs include content marketing programs (blogs and web pages), coupon website programs, digital assets and many more that generate income to people. Furthermore, since affiliate marketing programs bring high commission to the marketers, it is likewise embraced by various businesses due to the low cost structure of advertising the product.
Existence of affiliate fraud is a restraining factor inhibiting the growth of the affiliate marketing platform market during the forecast period. As web browsing and online shopping are on the rise, companies and brands have adopted affiliate marketing to a great extent. It also has a risk of fraud involved in affiliate marketing programs such as cookie stuffing, attribution fraud (app installs), typo squatting, stolen data to generate leads are some of the methods of affiliate fraud.
The ongoing trend of voice search and AI creates a significant growth opportunity for the affiliate marketing platform market. Artificial intelligence-powered Amazon Connect makes it easy for any business to deliver better customer care at lower costs. Furthermore, by using affiliate automation technologies, affiliates gain the efficiency, insight and optimization needed to drive change and deliver results.
Global Affiliate Marketing Platform Market Country Wise Insights
- North America Affiliate Marketing Platform Market-
USA holds the largest share in terms of revenue in the North American affiliate marketing platform market in 2021 due to the development of new technologies and availability of highly skilled publishers in the region. The high market share of the US is also due to the presence of many affiliate marketing platform providers in the country. While Canada is expected to grow at the highest CAGR during the forecast period. Moreover, in terms of product, the cost per sales segment is estimated to hold the largest market share and highest CAGR in the North American affiliate marketing platform market over the forecast period.
- Europe Affiliate Marketing Platform Market-
The United Kingdom is expected to project the highest CAGR in the European affiliate marketing platform market during the forecast period. While Germany dominated the European affiliate marketing platform market in 2021. Furthermore, in terms of application, the virtual products segment dominated the affiliate marketing platform market in 2021 and is also projected to grow at the highest CAGR over the forecast period.
- Asia Pacific Affiliate Marketing Platform Market-
Japan is the region with the highest shareholding, and India is expected to grow at the highest CAGR of 9.8% in the Asia-Pacific affiliate marketing platform due to the increasing demand for affiliate marketing in the country. While in terms of industry, the retail and e-commerce industry holds the largest market share in 2021 and is expected to project the highest CAGR over the forecast period due to the increase in the number of online shoppers.
- Middle East and Africa Affiliate Marketing Platform Market-
South Africa is the highest shareholder in 2021 and is also projected to grow at the highest CAGR during the forecast period in the MEA affiliate marketing platform market. The market for affiliate marketing platforms in the Middle East and Africa will see steady growth in the coming years as the retail industry gains significant momentum.
- South America Affiliate Marketing Platform Market-
Brazil is the country with the highest shareholders in the South American affiliate marketing platform in 2021 and is also projected to grow with the highest CAGR of 4.7%. Furthermore, based on channel, the direct selling segment is estimated to hold the highest market share in 2021, and is expected to project the highest CAGR during the forecast period. Direct selling has always been a clear communication channel between manufacturer and buyer and therefore it is much preferred by customers.
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Global Affiliate Marketing Platform Market is highly competitive to increase their presence in the market. Some of the key players operating in the global affiliate marketing platform market include Admitad, Affiliatly, Alibaba, Amazon, Inc., AWIN, Bluehost, CJ Affiliate, ClickBank, Converting Team, CrakRevenue, eBay Inc., Everflow, iDev Affiliate , Leaddyno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, ReferralCandy, Refersion, ShareASale, Shopify Inc., Studiopress and Tradedoubler AB among others.
Global Affiliate Marketing Platform Market is segmented on the basis of product, application, industry, channel and region. The industry trends in the global affiliate marketing platform market are divided into different categories to get a holistic view of the global market.
The following are the different segments of the global market for affiliate marketing platforms:
- By product segment the global affiliate marketing platform market is sub-divided into:
- Cost per sale
- Cost per lead
- Cost per click
- By application segment of the global affiliate marketing platform market is sub-divided into:
- Physical products
- Virtual products
- By operating segment the global affiliate marketing platform market is sub-divided into:
- Investment/trading firms
- Multi Asset Brokers
- Entertainment and Media
- Retail and e-commerce
- Consumer goods
- Payment and Tickets
- Sales and Marketing
- By channel segment of the Global Affiliate Marketing Platform Market is sub-divided into:
- Direct selling
- Distribution channel
- By regional segment of the Global Affiliate Marketing Platform Market is sub-divided into:
- North America
- The UK
- Rest of Europe
- Asian Pacific Ocean
- In the
- Australia and New Zealand
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Rest of South America
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SOURCE Smart Analytics