Home SEO Agency Ventures Aggregator LLC (AVA), the US-Based Agency Group, Acquires TopRight Partners of Atlanta | News

Agency Ventures Aggregator LLC (AVA), the US-Based Agency Group, Acquires TopRight Partners of Atlanta | News

by Lottar


ATLANTA–(BUSINESS WIRE)–Sep 7, 2022–

Today, AVA completed its acquisition of Atlanta-based TopRight Partners. For the fourth year in a row, TopRight Partners has been recognized as Inc. 5000 Fastest Growing Private Companies in America. Formerly chaired by Dave Sutton and led by former Apple CEO Bill Fasig, TopRight serves government and business-to-business clients, as well as select not-for-profit organizations, all operating in complex markets. Terms of the deal are not being disclosed.

This press release contains multimedia. View the full release here: https://www.businesswire.com/news/home/20220906005277/en/

From left: Tom Shipley, CEO and Co-Founder, AVA with Bill Fasig CEO, TopRight and Felix Velarde, Co-Founder and Chief Strategy Officer of AVA. (Photo: Business Wire)

It is the first of seven planned acquisitions by the agency aggregator in six months.

The AVA leadership team, former Foundry CEO Tom Shipley, Uhuru Network founder Peter Lang, and digital agency pioneer Felix Velarde, will use their experience and 2Y3X system to deliver significant growth for acquired agencies. 2Y3X has a seven-year track record of tripling agency revenue in two years. The program focuses on cultivating talent, excellent customer service and continuous improvement to drive fanatical customer loyalty.

“We are delighted to bring TopRight and its incredible team into the AVA family. TopRight is a perfect fit for our culture and shares our vision of what digital marketing can and should be in the future, and we are delighted that they have joined us in our mission,” says Tom Shipley, AVA’s CEO. “We are building a game-changing agency network with people and culture at its core. We are disrupting the old command-and-control model using our 2Y3X system, which delivers programmatic scale by empowering exceptional people.”

“We are all proud of TopRight’s achievements over the past few years as we have grown our customers and revenue,” said Top Right founder and former chairman Dave Sutton.

Bill Fasig, TopRight’s CEO, added: “AVA has proven to us that not only do they say they are people first and culture first, but they have shown that to be true from our first conversations through our first leadership retreat with the AVA team. We have found the depth, experience and resources that the AVA leadership and team bring to be unique. As a result, they have already become partners of our team, not top-down acquirers.”

Jo Royce, former CEO of Google and Unilever, AVA’s Head of Culture, will work with the TopRight team to support “rapid scale” and ensure AVA’s people first culture through the transition. Royce was previously Director of Global Marketing Capabilities at Unilever and spent three years leading L&D and executive learning at Google. She was also Managing Director at WPP’s Possible agency (UX, digital) and ran Glue London (now Isobar) for 10 years before stepping into the role of Chief Integration Officer when Isobar merged with DentsuAegis.

ABOUT AVA

AVA is disrupting old, traditional advertising and marketing networks and changing the way agencies grow. AVA not only buys businesses outright, but also invests in their future as partners, using the pioneering 2Y3X program to drive rapid growth in its companies. AVA is different and can move faster than most, through programmatic M&A and the ability to scale quickly. More information about the company can be found at avaacquisitions.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220906005277/en/

CONTACT: Susannah Wesley-Ahlschwede

863-602-6887

[email protected]

KEYWORD: GEORGIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE INTERNET SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING DATA MANAGEMENT TECHNOLOGY OTHER COMMUNICATIONS DIGITAL MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS

SOURCE: Agency Ventures Aggregator LLC

Copyright Business Wire 2022.

PUB: 09/07/2022 07:00 AM/DISC: 09/07/2022 07:02

http://www.businesswire.com/news/home/20220906005277/en

Copyright Business Wire 2022.



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