AliExpress is expanding its market share worldwide using technology from Similarweb.
A recent announcement stated that Similarweb’s platform will enable AliExpress to discover new referral traffic sources, evaluate their performance and scale their affiliate partnerships on a country-by-country basis.
AliExpress currently has a global reach of more than 190 countries and regions and has more than 100 million products for sale. It is ranked on Similarweb’s top 75 most visited websites and has seen significant growth.
One of the main focus areas for the company is expanding its market-leading presence in Europe. They say that with Similarweb’s help, they will be able to analyze and identify their competitors’ top referring websites and discover new opportunities for affiliate partnerships.
AliExpress will also apply Similarweb’s global data to help Asian affiliates achieve greater success in key markets such as the EU.
Uri Snyder, general manager of Asia Pacific for Similarweb, says this is an area where Similarweb excels, as their technology enables businesses to understand their competitive landscape across an entire digital ecosystem.
“No one wants to fly blind. We help AliExpress identify the best performing sites to partner with by category, keyword and country,” he says.
“Affiliate marketing is helping thousands of e-commerce companies expand their market share and Similarweb’s affiliate channel data and insights can help scale that growth.”
The company says that doing a competitor comparison with Similarweb is a good way to spot opportunities for growth with partners. Business development leaders can review the partners they work with and see who is driving significantly more traffic to their competitors.
It can also enable leaders to evaluate how those partners are promoting competitors and measure this activity for comparisons against internal campaigns.
It is also mentioned that working with a wide range of partners has numerous benefits, including the ability to reach a wider audience, reduce risk and drive incremental sales growth.
With Similarweb, the company says businesses will be able to research their industry to understand trends, see their competitors’ digital performance, create benchmarks and gain insight into their strongest partners and affiliates.
They will also be able to discover ad networks that deliver a strong ROI, optimize their search engine presence and execute a more agile, data-driven marketing strategy.
Similarweb currently operates across a variety of verticals, providing data-driven insights to both consumer and enterprise customers. They have 12 offices around the world, including in the APAC region.