Home NFT brand building, marketing & expansion

brand building, marketing & expansion

by Lottar

New York-headquartered Myntr says the technology has gone beyond a novelty: and that the barriers to entry for both brands and consumers are not as high as thought.

Let’s start at the beginning: What is an NFT?

A non-fungible token (NFT) is a digital asset that you can prove you own via the blockchain and can be any form of digital media (an image, video, audio file, etc.).

NFTs rose in popularity during the crypto market explosion in 2017, but didn’t become a mainstream talking point until early 2021.

From games and collectibles to legal documents and brand memberships, how NFTs are used is expanding.

“That expansion of use cases is the biggest link between NFTs and growing interest from marketers, because as we’ve seen our world transition into a more digital age, there are more and more eyeballs in the digital space,”explains Jeff Robie, co-founder and head of customer success at Myntr, an NFT agency that aims to be the ‘go-to’ resource for brands looking to create NFTs.

“Not only that, but as the physical and digital worlds become even more interconnected, this will only help the crypto and NFT ecosystem even more. ,How many people now use cash on a daily basis? How many times have you used your apple wallet to attend a concert? How many physical resumes have you given out?,

“As the physical and digital worlds collide, marketers have an opportunity to engage with and reward their brand’s biggest fans.”,

Luxury brands in particular gravitate towards projects that play up the design and digital innovations of the space, while smaller brands tend to focus on giving their customers real value, according to Robie.

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