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Content Writing Guide | Everything You Need To Know

by Lottar


Content writing guide

Content writing is becoming a successful freelance skill for people all over the world. Everything is becoming digital and therefore the need for content writing is increasing. We understand the value of graphic design or website interfaces. However, content writing is the key to making your website search engine optimized. If you want to start your content writing career, here is a basic content writing guide you need for your life.

Content Writing Guide

Content writing is easy or at the same time difficult for newbies. Some people get the hang of it in no time, but some continue to struggle to make their articles stand out among the millions of others. It is not just an ordinary form of writing. The most important strategy in content writing is SEO (Search Engine Optimization).

What is Search Engine Optimization?

Have you ever googled something and got a long list of results? You often choose the search that is ranked high on the search. This is not done on any favoritism basis, but there are SEO tools behind it.

Entrepreneurs, content writers, bloggers, digital marketers and everyone else who relies on websites need to learn all the ins and outs of content writing. So, here is an easy guide to content writing that you all need to know.

Create a niche

Content writing guide

For content writing, you need to understand that there are various topics that you can choose from. Everyone couldn’t write about everything because we don’t want to be Jack of all trades but masters of none when we want to write good content. Good content is something that shows your interest. So, if you are planning to start your blog and want to earn money from it, create your niche!

Understand your interests and decide what type of subjects bring out the best in you. Identify your area of ​​expertise and your interest. The best way to create a niche is to target topics that people like the most and are unique. The more popular the topics, the higher your article’s optimization will be because more people will refer to your article or blog.

Knowledge of key phrase

A key phrase is what you type into the search bar of your search engine. Any content you write should have an even distribution of the key phrase your readers will be searching for. While choosing a key phrase, keep in mind that it is related to the topic you have chosen.

Every search engine has a mechanism to find the results of an infinite amount of content. If your article has enough keywords that your readers have searched for, then it increases the chance of higher visibility on the search engine.

A key phrase should not be forced into your article as it can affect readability. Always make sure that the key phrase is placed effectively so that the detectors can easily detect it. Some tips for placing your key phrase are to place it in the first paragraph, heading 2 and the Title.

A Catchy Headline

content writing

A headline is the first thing your reader looks at. It should be a nice catchy phrase that persuades a reader to click on your article. There are hundreds of people writing about the same thing on the internet. But one thing that makes you stand out is the catchy headline that grabs the attention of your readers.

Always make sure your headline evokes emotions among your audience. The headline is one of the most important traffic management strategies that make sure the reader chooses you over other results.

Language

Content writing is not about showing off your writing skills. The readers are not there to check how good your vocabulary is or how strong your command of sentence formation is. Readers click on your content to get information about something.

The readers include all types of people, so you need to understand this while choosing a language. The language you choose should be easy and colloquial. You should choose the words for which people do not have to search for meaning.

The key to really good content is to make sure that the content has the knowledge and is understandable to your audience. The choice of language and wording should be simple and should depend on the audience you are targeting.

The basic thing before you write anything is to identify who you are writing for. if you have your reader in mind, your choice of languages ​​is shaped that way. You should keep readability in mind so that the content is not grammatically incorrect and should not be difficult to read.

Proofread

Content writing guide

Uploading your content online without proofreading is a big no-no in the content writing guide. Because people are not perfect and prone to make mistakes. So, content full of errors does not create trust in the readers.

So make sure you proofread all your content and that there are no errors. You can use content writing tools like Grammarly to make sure there are no grammatical errors. Grammarly is a free grammar checking tool and the most authentic one than other apps. For advanced grammatical errors, you can also get an annual subscription by paying a fee.

Proofreading also gives a margin to edit your content. This helps you to improve any points you have written so that your content is more effective and persuasive to the reader.

This is a beginner content writing guide for people who need to learn freelancing skills in Pakistan. To get your way with freelancing, you can sign up on sites like Fiverr, Upwork, Guru and Freelancing. com etc which provides a platform to the people who have skills. So, nurture your skills and earn more at home.





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