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Digital Evolution And Content Velocity

by Lottar

The traditional content management system (CMS) is now often compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster through any digital channel or device.

A headless CMS is a content management system that decouples the backend infrastructure from the frontend presentation layer.

This allows developers to create digital experiences that are not limited by the capabilities of the CMS.

The headless CMS has picked up steam in the past year; many Fortune 500 companies have already adopted the technology.

Choosing the right system can be based on many factors, such as budget, type of business, needs and deployment cases.

In this article, I will share insights into the pros and cons of both a traditional and a headless CMS.

First, let’s take a step back and examine the core reasons why a CMS is so important.

Content Management Systems (CMS)

In its most binary form, a CMS is software used to manage the creation and modification of digital content.

A CMS is often used for enterprise content management (ECM) and web content management (WCM). It usually has three main components: a content repository, a presentation layer, and a publishing workflow.

Content management systems are essential to the functioning of any website. It provides a clear structure for all your content, making it easy for visitors who may be looking for content via logical categories.

Put even more simply, a CMS typically provides two key features: a user interface for creating and editing content, and a set of tools for managing the content.

  • For example, a CMS may allow users to add new pages to a website or edit existing pages. Additionally, a CMS can provide features such as search engine optimization (SEO) tools to help improve the visibility of website content.
  • Many types of CMS software are availableranging from simple systems installed on a single server to complex enterprise-level systems supporting multiple users and sites.

When creating a website, many businesses find themselves in a catch-22 situation.

On the one hand, they want to make a sophisticated, feature-rich website that will wow potential customers and help them stand out from the competition.

But on the other hand, they may not have the development resources on staff to build such a site from scratch.

The traditional CMS: Ease of use but lack of flexibility

When it comes to choosing a CMS, ease of use is often a top priority for companies that lack dedicated development resources.

Traditional CMS platforms like Drupal offer a simple, website-based experience that’s perfect for creating basic websites. WordPress offers a similar experience, although it goes beyond a traditional CMS; it is possible to go headless with WordPress.

A traditional CMS can create a simple, user-friendly website for many organizations without investing in expensive development resources.

In addition, traditional CMS platforms are often quite intuitive and easy to use, even for those with limited technical expertise. As a result, they provide an ideal solution for businesses looking to create a basic website without breaking the bank.

Traditional CMS is a choice for many deployment types, such as:

  • If you want to build your own personal website.
  • Setting up a small business.
  • You need no partnership from time to time other than basic maintenance services.

A traditional CMS will set everything up quickly and allow you to manage sites through a single source interface. It can provide all necessary information about what goes where on each page, while also providing essential SEO plugins.

It also has the advantage of:

  • Being monolithic for ease of use.
  • A large selection of templates and plugins, and content management tools.
  • A large community of users.

Read more about SEJ

Digital evolution and content velocity

Today’s businesses have surpassed digital transformation – an ancient word.

That transformation has occurred in all industries.

Now digital and content marketers are in a race to evolve and stay ahead of the competition. To do this, they need to find efficiencies to help them use resources to work faster and smarter.

In today’s fast-paced business world, scalability is essential to success. Organizations must quickly adapt to agile workflows and processes as they evolve digitally.

They must do this to meet the demands of their customers and stay ahead of their competitors.

However, if you rely on developers to make changes to your system, this growth will be significantly hindered. Additionally, as your company expands, you will also be at greater risk for security breaches and data loss.

This is where a traditional CMS may not have the infrastructure to keep up with the ever-changing digital landscape and the velocity of content that needs to be produced almost instantly.

Pre-built templates may offer little room for creativity. For SEO pros and content creators alike, this can hinder your ability to rank content in search engines and drive traffic to your website.

However, a CMS is not a ranking factor.

In many ways, the monolithic nature of a traditional CMS compromises ease of use with a lack of flexibility.

For these and all of the above reasons, many large enterprise organizations are moving to modern content management systems that offer better scalability, security and speed.

Read more about SEJ

The Headless CMS: Managing Multiple Content Channels

A headless CMS offers the same ease of use as a traditional CMS, but with the added flexibility of modern API-based architecture.

This type of architecture makes it easy to integrate your CMS with other software applications and services, giving you the power to deliver better structured content and create complex digital experiences.

Headless CMS decouples the backend infrastructure from the frontend presentation layer. This allows developers to create digital experiences that are not limited by the capabilities of the CMS.

One of the key benefits of a headless CMS is that it enables organizations to deliver content to any channel or device. For example, a headless CMS can be used to power a website, a mobile app, and even a smartwatch app.

This gives organizations the flexibility to meet the needs of their customers across a wide range of channels.

Another benefit of a headless CMS is that it makes it easier to manage and update content. With a traditional CMS, every time something is changed on the back end, it must also be updated on the front end.

This can be time consuming and frustrating for users. However, with a headless CMS, updates can be made directly on the backend without affecting the frontend experience.

For example, your front end is your website, and the back end is your content repository.

If you create an article in your content stack with a traditional CMS, you have to wait for developers to update the front-end site appearance before you publish it.

With a headless CMS, content is separated from your technology stack, allowing editors to collaborate faster and faster to publish.

A good use case for a headless CMS is for e-commerce and Omnichannel marketers who need to quickly create in-the-moment (relevant) experiences and produce content for multiple consumer touch points – making it much easier for organizations to to keep up to date.

A headless CMS is suitable for deployments where:

  • Speed ​​matters, and bottlenecks occur in development with marketing.
  • A large content repository is required.
  • Omni-channel content needs to be created and served with many CMS types.
  • Website experiences need to be fast, real-time and responsive.
  • Enterprise security is a key priority.
  • Large sites (e-commerce) with a lot of content need to be managed.
Image by author, September 2022


Large enterprise organizations have many teams that they need to keep happy. Additionally, they have many tools that already work well in their technology stack.

Often, a traditional CMS can bundle together features that don’t need each other, but add bloat to an application that can be difficult for developers. This is especially true when creating or updating CMS.

In contrast, headless content management systems offer more speed and flexibility to deliver content across all of today’s digital channels and new devices.

Choosing a CMS is a business decision that requires marketing, development and IT input.

The solution you choose depends on your type of business, the customers and the audiences you want to serve content to.

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Featured Image: Cast Of Thousands/Shutterstock

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