B2B casino games provider Kalamba Games has partnered with leading affiliate platform First Look Games. The agreement will increase the distribution of gaming information and increase visibility with affiliate outreach across its rich portfolio of gaming content.
First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community that collectively boasts over 20 million casino players around the world. This gives publishers in the affiliate space access to accurate game information, assets and content approved for use directly from the studios.
Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles such as the newly released Rumble Ratz MegawaysTM and upcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will gives Kalamba access to the innovative First Look platform, which already has direct access to over 800 approved affiliates.
Kalamba Games was founded in 2016 with a mission to disrupt the gaming market through a powerful combination of innovative content and promotional tools. Today it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, which offers distribution and promotional tools with a focus on regulated markets.
Kalamba Games Marketing Director Gareth Dando said: “As we continue to expand, it’s crucial for us to have targeted control of what we communicate to the affiliate ecosystem, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, it takes affiliate marketing to the next level and there is nothing else in the industry that can do it.”
Tom Galanis, managing director at First Look Games, said: “We are delighted that Kalamba Games has chosen First Look Games. It is an established brand with an exciting pipeline. We look forward to helping them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”