Home SEO Google Helpful Content Update Report September 02, 2022

Google Helpful Content Update Report September 02, 2022

by Lottar


KISS PR Digital Marketing

I prefer to see Google rank original news first, says Qamar Zaman. Many website creators use WP automation plugins and game the system.

Dallas, Sept. 03, 2022 (GLOBE NEWSWIRE) — Eight days after Google began rolling out the helpful content update, Qamar Zaman and his team at KISS PR, a website growth company in Texas, have yet to see significantly high SERP (search engine result page) volatility numbers. yet except for news sites. As of September 2, 2022, sites in the News category are the losers per SEM RUSH Sensor.

The high SERP volatility score for news content is understandable and expected. According to Zaman, the relevance of news content depends on time.

“The news you read yesterday is less relevant today. The freshest news is the most relevant content, and that’s what search engines, like Google, will rank high on the SERPs,” explained Zaman.

In a recent tweet by Danny Sullivan

“Update is not done. It’s also part of an ongoing effort, as we’ve explained. We’ll continue to refine how it works. Directionally, the guidance we’ve provided is something SEOs and creators should consider.”
According to SEM RUSH Sensor data, as of September 2, 2022, here are the top 10 categories with the highest SERP volatility. Zaman wanted to point out that except for News, the other nine categories in this list have average scores.

Rank 1: News

News SERP volatility score is 0.7 lower compared to yesterday. It is also worth noting that the worst performance did not occur after the launch of the useful content update, but before it, around the second week of August.

Rank 2: Arts and Entertainment

Today’s SERP volatility score in this category is 0.6 lower than yesterday’s. Same with News; its highest SERP volatility score occurred on the second week of August, more than two weeks before Google Useful Content was launched.

Rank 3: Sports

Sports SERP volatility score today has improved compared to its performance in the last few days. This is 1.0 down compared to yesterday’s score.

Rank 4: Games

Today’s SERP volatility score for Games is down 0.4 compared to yesterday. After the Google useful content update, there is no significant ranking difference between websites under this category.

Rank 5: Online communities

Same with Games, there are no significant changes in SERP volatility score with Online Communities after the rollout of the Google Useful Content Update. Although today’s score is 0.3 lower than yesterday’s, this change is considered negligible.

Rank 6: Shopping

Its SERP volatility score is down 1.0 compared to yesterday. And the same with other categories, it seems that shopping sites are not yet negatively affected by the Google useful content update.

Rank 7: Business and Industry

Its SERP volatility score is down 1.1 compared to yesterday. This category maintains a good score after the launch of the Google useful content update.

Rank 8: Home and Garden

Home and Garden’s SERP volatility score is 1.1 lower today than yesterday. Same with the other categories, they don’t seem to be negatively affected by the Google useful content update yet.

Rank 9: Beauty and fitness

This is another category with no significant SERP volatility activity in the past eight days. His score today is 0.8 lower compared to yesterday.

Rank 10: Finance

Finance has a stable SERP volatility score as it has not gone beyond 3.7 since the launch of the Google Useful Content Update. His score today is 1.3 lower compared to yesterday.

Zaman and his team are optimistic about today’s SERP volatility performance per SEM RUSH sensor data. They expect erratic changes next week after the completion of the rollout of the Google useful content update. Since this update is not a core update, Google wants creators to follow the guidelines, as a greater impact will occur once the update is fully backed up in the Google Ranking ecosystem. As a creator of news content

“I prefer to see Google rank original news first. Currently, content scrapers and aggregators devalue the work of original news publishers. Many website creators use WP automation plugins that analyze content, remove attribution and create duplicate versions of existing news. This means that the hard-working individuals who actually create this new content don’t get the credit or traffic they deserve because low-quality content ranks higher in search results.We’ve informed Google about this several times, and the response we’ve consistently gotten is vague. Qamar Zaman

“We just have to wait and see,” Zaman said.

Disclaimer. The above data is public information and available from SEMRush Serp Sensor. The author shares the data to provide information about the Google content update.

Media contact

[email protected]

https://kisspr.com



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