Home Affiliate Marketing ‘I wanted to be my own boss’

‘I wanted to be my own boss’

by Lottar


In 2013 I was working as an engineer earning $80,000 a year. But I felt unfulfilled by my job, so I started a food blog called Delish D’Lites.

Soon after, I was laid off from my job. At the time, it felt like a setback. But it was actually the start of something big because it made me realize that I no longer wanted to rely on just one income stream.

So I continued to work on my blog even after I got another full-time engineering job. I set aside time to post once a day and share recipes inspired by my Puerto Rican heritage. And within three years, Delish D’Lites grew to 15,000 monthly readers – enough to create a profitable brand.

As I grew my hustle, I developed a deep interest in personal finance. In 2019 I started a money podcast called Yo Quiero Dinero to share my experience and help other people build wealth.

Today, at 37, I have 10 streams of income, including blog and podcast advertising, affiliate marketing, speaking engagements, digital course downloads, and brand partnerships. Combined, they bring in an average of $35,000 a month in income – $10,000 of which is in passive income.

Last year I started earning enough passive income to leave my 9-to-5 and run my side job full time. That decision paid off: This August, I’ve earned over $1 million dollars in total revenue since starting my entrepreneurial journey.

Here is my best advice for anyone looking to create multiple income streams and achieve financial independence:

1. Not sure where to start? Start by identifying what you don’t want.

When I first started my blog, I didn’t have a plan how to turn it into a profitable business. I just knew that writing about food brought me joy.

I also quickly realized that working for someone else was not for me. I wanted to be my own boss. I didn’t want to request paid leave to travel, nor did I want a cap on my income.

This helped clarify the type of services I wanted to provide. Once I figured that out, I looked at my personal and professional skills and came up with a list of things I wanted to learn.

Even if you don’t know everything about the business you’re trying to start, don’t be discouraged. I googled my way to success and learned from my mistakes, as well as from other people.

2. Don’t be afraid to ask for what you’re worth.

It took two years before I was able to earn money from my blog. I have worked with major clients such as Walmart, Crockpot and Publix to create custom recipes using ingredients or appliances sold by each of the brands.

A brand partnership usually included a custom blog post, photos and promotion on my social media platforms.

At the time, I couldn’t believe that someone would pay me to create a recipe with their product, so I charged $125 per partnership agreement. Although it was more work than I expected, I was just happy to be paid.

But as I prepared to leave my 9-to-5, I knew I had to stop treating my job as a side hustle, and more like a legitimate business. This meant raising my prices to reflect the amount of time and effort I put in.

Today, I consistently charge up to $10,000 per partnership. I also have a talent agent negotiate my prices based on factors such as market rates, my audience demographics and past partnership success rates.

I used to struggle to ask for more, but I now know that my unique perspective and Latina identity set me apart from my competitors. By leaning on it, I can be my own best money advocate.

3. Make creating a passive income ecosystem your ultimate goal.

I started my blog because I wanted to earn money doing what I loved, reach people around the world and have the freedom to work from anywhere. Passive income makes my dream possible.

In addition to what I earn from the blog, I make passive income through podcast advertising and affiliate marketing. I also automated the marketing and sales systems for my digital products and courses so that people can purchase them without me having to do additional work.

There is almost always a way to build passive income if you have a strong following and brand. But you have to put in the work. I’ve written hundreds of blog posts for Delish D’Lites, done speaking engagements, spent time on my podcast, and created online money courses.

I also invest a portion of my earnings in the stock market and in real estate, so my money is always working, even when I’m not.

4. Prioritize high-value tasks, and outsource the rest.

The idea of ​​entrepreneurship was appealing to me because I didn’t want to answer to an employer. But being a lone wolf and running a business was exhausting.

After feeling extreme burnout, I realized I was wasting too much time on administrative work like responding to emails, scheduling social media posts, and coordinating meetings.

Of course, these are things you have to do on your own when you’re starting out, especially if you’re on a tight budget. But as my business grew, I knew I needed to put more focus on high-value tasks.

So in June 2020, seven years into my entrepreneurial journey, I hired my first part-time virtual assistant at $15 an hour. I also hired part-time contractors to help me improve my business operations.

It all started with a desire to share my passion and help people improve their finances. It feels amazing to see how far I’ve come, and I can’t wait for what’s next.

Jannese Torres is an award-winning Latina money expert. Her mission is to educate marginalized communities on topics such as entrepreneurship, investments and financial independence. She is also the founder and host of the podcast “I want money.” Jannese’s forthcoming book, “Financially Lit!,” will be published by Grand Central Publishing in March 2024. Follow her on Instagram @yoquierodineropodcast.

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