Liverpool FC, one of the largest global football clubs, and Sorare, a blockchain-based football game and non-slingable token platform, recently announced the expansion of their partnership. Through the collaboration, Liverpool FC and Sorare will release new unique experiences for the football fans.
The English football club initially developed a collaboration with the blockchain firm in 2021. According to the details shared by Liverpool FC, the club’s players will continue to be available as digital cards in Sorare’s fantasy game.
Commenting on the latest announcement, Ben Latty, Commercial Director at Liverpool FC, said: “At Liverpool Football Club we are always striving to pioneer new technologies for our supporters, with the aim of improving their supporter experience and keeping them connected feel as possible to this club. We are delighted to expand our partnership with Sorare and continue to bring exciting new initiatives to our fans.”
Blockchain and Sports
The use of blockchain technology in sports has increased significantly in recent years. As a result, global venture capital companies have recently poured millions into fantasy gaming and NFT companies. In September 2021, Sorare raised $680 million in its Series B funding round.
Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballer with an unrivaled history and one of the biggest and most passionate fans in the sport.”
“We are very excited to expand our partnership with such a historic club that is as committed to innovation to bring authentic experiences to their fans as we are,” Meltzer added.
Liverpool FC, one of the largest global football clubs, and Sorare, a blockchain-based football game and non-slingable token platform, recently announced the expansion of their partnership. Through the collaboration, Liverpool FC and Sorare will release new unique experiences for the football fans.
The English football club initially developed a collaboration with the blockchain firm in 2021. According to the details shared by Liverpool FC, the club’s players will continue to be available as digital cards in Sorare’s fantasy game.
Commenting on the latest announcement, Ben Latty, Commercial Director at Liverpool FC, said: “At Liverpool Football Club we are always striving to pioneer new technologies for our supporters, with the aim of improving their supporter experience and keeping them connected feel as possible to this club. We are delighted to expand our partnership with Sorare and continue to bring exciting new initiatives to our fans.”
Blockchain and Sports
The use of blockchain technology in sports has increased significantly in recent years. As a result, global venture capital companies have recently poured millions into fantasy gaming and NFT companies. In September 2021, Sorare raised $680 million in its Series B funding round.
Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballer with an unrivaled history and one of the biggest and most passionate fans in the sport.”
“We are very excited to expand our partnership with such a historic club that is as committed to innovation to bring authentic experiences to their fans as we are,” Meltzer added.
