DELHI, India–(BUSINESS THREAD)–Rario, the world’s first officially licensed digital cricket collectibles platform, has partnered with legendary cricketer Master Blaster Sachin Tendulkar to enter the Non-Fungible Token (NFT) market. This partnership not only involves Sachin as a strategic investor but also allows fans from around the world to own his digital collectibles exclusively on Rario.com.
Sachin still holds a special place in the hearts of billions in India and worldwide, and his fan base continues to grow from generation to generation. With the help of this collaboration, Tendulkar’s fans now have the chance to own digital collectibles of their favorite player and use them across various utilities that follow.
Many legendary and upcoming cricketers are already exclusive on the Rario’s platform including Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh, Axar Patel.
Rario Co-Founder and CEO Ankit Wadhwa said: “In 1996, I saw Sachin Tendulkar live for the first time at the India-Sri Lanka World Cup match in Kotla, Delhi. The best player in the world scored a ball 137 – he was the hero of a billion cricket lovers. Twenty-six years later, it’s a surreal feeling to partner with the Master Blaster and invest him in Rario. It’s a testament to our vision to make fandom more accessible. A world where stars do not exist only on a distant flickering screen or in a crowded stadium, and fans cannot be passive observers but active participants. It’s only fitting that the man who once carried a billion hopes now blesses us in our journey to redefine fandom for a billion fans. With the God of Cricket backing us, the sky’s the limit!”
Sachin Tendulkar spoke about the partnership – “Fans are an integral part of any sport. While the action takes place on the field for several hours, fans carry the memories forward and immortalize those moments forever. It’s exciting to see NFT technology bring fans closer to sports, giving them the opportunity to cherish their favorite moments. The team at Rario was committed to building a cricket community by using technology in a responsible way. So I am happy to work with the team to launch my digital collectibles exclusively on the Rario platform.”
“Rario is committed to sustainability. And with this goal, we have moved our infrastructure to Proof-of-Authority (PoA) Rario chain, which translates to greater environmental friendliness and a significantly lower carbon footprint than conventional blockchains. Our aim is to bring cricket fans closer to the sport and their idols by offering them unique personal experiences. There is no bigger cricketing idol than Sachin Tendulkar! We are delighted to have him as a strategic investor and brand ambassador in our journey to build the world’s largest cricket supporters club,” said. Sunny Bhanot, Co-Founder and Chief Technology Officer, Rario.
Since NFTs entered the market, the perspective on digital assets has undergone a radical change. NFTs are a class of digital assets that use blockchain to track asset ownership and transfer. Since its inception, the craze has spread to include all forms of art, media, fashion, and sports. NFTs are fast approaching the $50 billion market value of all works of art, with a market value of $40 billion.