TORONTO, Sept. 12, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, is strengthening its solutions team announcing Ian Spencer as Vice President of SEO to accelerate growth for Canadian clients. In this role, Spencer will advance the SEO team and presentation in Canada, while creating synergies across channels and international teams.
Spencer joins with a tremendous amount of experience across a variety of marketing functions, both on the agency and brand side, having worked with Hudson’s Bay, Scotiabank, Holt Renfrew and most recently as Global Director of Paid Media at Four Seasons Hotels and Resorts. At NP Digital, his leadership will build on the business momentum that has occurred in Canada over the past few months, most recently with notable client additions from Decathlon and Vetster. Spencer’s deep understanding and integrated approach to performance marketing brings a unique advantage to driving business growth for Canadian brands across all verticals.
“Throughout his career, Ian has embodied a vision to look across borders to seize opportunities and grow business in quantifiable and meaningful ways. We share that vision,” says Ronnie Malewski, managing director of NP Digital Canada. “Integrated omnichannel marketing is essential to reach consumers today. Ian’s deep expertise in this area will be instrumental in helping our clients grow and we couldn’t be more excited to welcome his leadership to the team.”
Having been responsible for performance marketing for some of the largest brands and agencies in Canada, Spencer is skilled at optimizing performance across regions and generating new global revenue.
“It’s clear that NP Digital is building momentum in Canada and I look forward to strengthening a team of top local talent and innovative strategies that exceed client expectations,” said Spencer.
About NP Digital:
NP Digital is a performance marketing agency focusing on enterprise and mid-market challenger brands. NP Digital also supports the small business market with its NP Accel division. Backed by its own technology division and platform Ubersuggest, NP Digital is considered one of the fastest growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-sized, DTC challenger-type organizations. NP Digital spans the globe with 700 employees in 15 different countries and 40 of the 50 US states. For more information visit npdigital.com or neilpatel.com/ubersuggest.
Ian Spencer, VP of SEO at NP Digital Canada