LONDON–(BUSINESS THREAD)–Paysafe (NYSE: PSFE ), a leading specialized payment platform, today announced its entry into the new Kansas online sports betting market. The move sees Paysafe support several online sportsbooks in the state with players’ credit and debit card deposits plus ACH payments, while its marketing technology and services provider Income Access powers the affiliate marketing programs of several Kansas iGaming brands.
With Kansas going live with online and retail sports betting this month in time for the 2022 NFL season kickoff, the market becomes the 23rd US state or jurisdiction where Paysafe has a presence supporting operators with payments. The Midwestern state, which BetKansas predicts will generate $1.78bn in first-year sports betting revenue, is just the latest North American iGaming milestone for Paysafe, having entered New York, Louisiana, Oregon, Ontario and Arkansas so far in 2022 .
In Kansas, Caesars Entertainment, Inc. (NASDAQ: CZR ), DraftKings Inc . (NASDAQ: DKNG), and PointsBet (ASX: PBH), all expanded their long-standing payment partnerships with Paysafe. The three operators’ Kansas online sportsbooks have plugged into Paysafe’s best-in-breed payment gateway to support online credit and debit card deposits, with all transactions processed effortlessly.
Through Paysafe, Caesars Sportsbook and PointsBet also now enable their Kansas players to link their bank accounts to their sportsbook accounts to then make ACH deposits and receive payouts of their winnings. The ACH payments with both brands are supported by Paysafe’s connection with third-party ACH escrow providers.
In addition to boosting customer conversions through payments, Paysafe also supports the acquisition of players for operators facing Kansas using the affiliate marketing channel. Paysafe’s revenue access affiliate software is used to track, manage and optimize the affiliate programs of various brands in the new Kansas market, including Caesars Entertainment’s Caesars Sportsbook.
Zak Cutler, President of Global Gaming at Paysafe, said: “We are delighted to continue our 2022 North American expansion by entering Kansas, the newest regulated US iGaming market. We look forward to using our payment solutions and affiliate marketing technology to help operators in Kansas establish their brands by acquiring and retaining new players, as well as ensuring the larger market’s growth.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialized payment platform. Its core purpose is to enable businesses and consumers to seamlessly connect and transact through leading capabilities in payment processing, digital wallet and online cash solutions. With more than 20 years of online payment experience, an annualized transaction volume of more than US$120 billion in 2021, and approximately 3,500 employees in more than 10 countries, Paysafe connects businesses and consumers across 100 payment types in more than 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are focused on mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
About Paysafe iGaming
Paysafe brings over two decades of specialized payments experience in support of the global iGaming and sports betting sectors and offers operators a comprehensive range of traditional and alternative payment methods through a single, streamlined API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Income Access business unit.
Since opening the US iGaming market in May 2018, Paysafe has consistently stated its ambitions to be the payments leader in the fast-growing sector, building on its leadership in Canada and Europe. From September 26st, 2022, the company supports 75% of operators in the country with payments or marketing solutions in 23 jurisdictions. In Canada, Paysafe also has a leading position and partners with the majority of regulated iLottery and gaming brands.
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