SEO is one of the fundamental realities of modern marketing. In particular, it is critical to understand the difference between old-style SEO and modern SEO. There is literally a world of difference.
When SEO first started, it started as a very simplistic form of search criteria and then degenerated into “keyword spamming” dot Google, and other search engines soon put a stop to it, creating contextual searches and, more recently, useful search criteria. This is the broad brush picture. But that is not the whole story. There is much more to SEO than keywords and spam information in the meta.
SEO is an area where experience breeds skill. When you have a lot of experience, like Rajesh Kumar’s decades of SEO, you learn what is a good SEO idea and what is not.
There are a range of issues here.
More is not better. A single good key phrase or keyword measured to the specific market will be much more effective. These keywords are obtained through rigorous analysis and a thorough understanding of the market. This type of meta will be much more effective.
Bad meta is bad business. Using old-style keywords and meta is a sure recipe for total failure in search rankings.
There is no one-size-fits-all SEO for any business. All businesses are different, and all businesses have their own specific SEO needs. It may sound like a no-brainer, but oddly enough, even the same businesses in the same area all need to emphasize their selling points and highlight their business specialties.
You can see how this can affect even the most basic SEO. The strange thing is that so many SEO “specialists” seem to be doing cut-and-paste work that simply doesn’t meet market needs.
(Much less impressive is the fact that this type of SEO also doesn’t meet search ranking criteria. In fact, it’s the exact opposite of what their customers actually need.)
It is fair to say that Rajesh Kumar has seen it all in his various areas of e-commerce. Working across an extremely wide range of different types of business, from the international jewelry, real estate, hotel and gem market to working as an Instagram influencer, there is a lot of serious major league experience behind his work.
Rajesh makes a point of staying on the cutting edge of current SEO. The business reality here is that if you’re not up to date with current Google rules and search criteria, you might as well be playing marbles. Outdated SEO couldn’t win a game of marbles in the modern market.
Real SEO expertise is all about utilizing top quality SEO choices and options, not just going through the motions. The sad fact is that many people simply don’t get SEO. They don’t even understand the basics. Rajesh spends a lot of time helping people with dysfunctional SEO for that reason.
If you are looking for help with your SEO and marketing realities, Rajesh Kumar Who is the guy to talk to. He has literally been there and done that, and he will be able to help with any services you need.