Home Affiliate Marketing Start-up to international award winner in three years: Northampton business celebrates success

Start-up to international award winner in three years: Northampton business celebrates success

by Lottar


A Northampton business has excelled after growing from a start-up in January 2019 to an international award winner in August 2022.

Global Health Tests, located in Wellingborough Road, has been awarded International Business of the Year in the East Midlands at this year’s Federation of Small Businesses (FSB) Awards.

The company provides at-home allergy intolerance and sensitivity tests, which allow users to understand the impact and symptoms caused by certain foods and drinks – leading them to “live a happier and healthier life” .

Rob Daniels (left), the managing director, and James Wilson (right), the company’s affiliate marketing manager, joined the other Northamptonshire winners and finalists at a celebratory event last Wednesday.

Rob Daniels, the managing director, and James Wilson, the company’s affiliate marketing manager, joined the other Northamptonshire winners and finalists at a celebratory event last Wednesday (August 31).

Talk to Chronicle & EchoRob said he and his team “really didn’t expect” to take home the award.

He said: “It felt amazing to win and we were really humbled.

“We’ve been on a significant growth journey over a short period of time, so we were proud of ourselves internally – and it was nice to get the recognition externally.

Rob Daniels (pictured left) said in conversation with the Chronicle & Echo that he and his team “really didn’t expect” to take home the award.

“The moment our name was read out was a very proud moment for me and the team.”

Rob says the “huge amounts of hard work” may have paid off, but it is “not slowing down yet” and there is still “plenty of growth to come”.

They plan to expand to more countries, the variety of tests they offer, and introduce a new corporate side of the business, which will take it to the next level.

However, with the cost of living crisis there is concern for the managing director and how the company will have to adapt to the demands of the rise in prices.

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Rob says business rates are their biggest concern, but added: “It’s more about the impact on the team.

“This is not just a business impact, but a life impact for our employees – we will adapt and deal with it as we always do.”

The business takes a ‘functional medical approach’ to their work, which has “revolutionised many of their clients’ lives”.

By finding the cause of what is causing the problems a person is experiencing, it encourages them to make “life-changing” lifestyle changes.



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