Home Affiliate Marketing Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan

Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan

by Lottar

Simplify Name President of Simplify US Press Release Icon

LAS VEGAS, NV, UNITED STATES, Oct. 19, 2022 /EINPresswire.com/ — Simplify, the market leader in CRM and AI cloud solutions, has increased its focus on the North American casino and iGaming market and added a US entity created, Simplify US, names Stephen A. Crystal as president of Simplify US. Crystal will carry this responsibility while continuing to serve as founder and CEO of SCCG Management.

Symplify CEO Robert Kimber said: “As part of the Simplify story, I am pleased to welcome the next and natural step for Simplify, establishing a permanent presence within the continental United States. The gaming market in the US becomes home away from home. for Simplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly switched digital user. Applying our thorough understanding of the digital gaming market, together with SCCG’s close relationship with brick and mortar casinos, has proven to be very successful.Establishing a US base with my friend and colleague Stephen Crystal at the helm is an exciting and obvious opportunity for Simplify.

Simplify, through its continued development of a series of new products based on analysis of current market demand, aims to increase its efforts to put these new capabilities in the hands of US brick and mortar and online gaming operators.

Stephen Crystal, founder and CEO of SCCG Management, said: “The powerful capabilities created by the Simplify suite of solutions – powered by AI and machine learning – are not only industry leading, but they are also first in the industry. A decade ago, AI was a marketing term plastered broadly over products to draw unwarranted attention to the emerging technology. Today, machine learning has graduated from the true technological powerhouse across sectors such as healthcare, finance, retail sales, travel and social media . Simplify is the only CRM solution provider that has leveraged Machine Learning as the anchor for casino gaming operators. Now it’s up to the team at Symplify US to help share the power of the Simplify solution with North American casino gaming operators. We want their let marketing teams know that we have a CRM solution that adds value without the cost of too much labor, time and attention.”

The progress made to support North American casino gaming was showcased at SBC and, most recently, at G2E and received strong approval from industry leaders.”

Simplify knows that in iGaming CRM there is never any shortage of ideas within marketing teams. The shortfall comes in execution. Simplify is the single CRM ecosystem that provides gaming operators across ten communication channels. Simplify brings to the table exactly what you need from your CRM platform:

– Razor-sharp real-time integration

– Churn prevention and AI automation as standard

– Customer life cycle planning

– Cohort analysis and segmentation

– Geolocation campaign started

– On page AI personalization

– Delivery guarantees for both email and SMS

Simplify has a portfolio of hundreds of gaming clients, and its users say:

– “Simplify enabled the management of entire customer lifecycles and marketing automation without the need for large CRM teams.”

– “It is very easy to learn without any prior CRM, technical or HTML knowledge.”

– “It has a great user experience, logical steps, and everything is easy to find.”

– “The Expertise pages provide complete guidance on everything with simple step-by-step and video instructions.”

– “The Simplify email editor is by far the best. You can drag and drop a beautiful email in minutes.”


Simplify is an award-winning SaaS company headquartered in Stockholm, Sweden, with offices in Malta, Italy, Spain, Denmark, the US, Hong Kong and Canada. With over 20 years in the industry, Simplify creates truly personalized player experiences through an AI-driven CRM ecosystem with the latest technology, where customers are in control of their own data. Their success stems from working closely with their customers and developing features that enable the CRM team to be best in class. Simplify now brings you the future of iGaming CRM.


SCCG Management is a consulting company specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and government and legal affairs for the casino and iGaming industry.


Stephen A. Crystal was, from 1992 – 2000, top US gambling regulatory and licensing attorney for casinos, riverboats, and tribal gaming. From 2000 – 2006, Crystal was the owner and operator of several casinos on Fremont Street, in Las Vegas, NV, as president and co-founder of Barrick Gaming, employing thousands and managing 2,500 hotel rooms and 250,000 square feet of gaming in six properties . . From 2007 – 2018, Stephen Crystal served in various senior executive roles in the gaming industry and made numerous gaming technology investments and exits, including ETGs and Esports. From 2019 to present, Stephen Crystal has built Las Vegas-based SCCG Management into the largest global boutique advisory firm for iGaming, sports betting and casino operations in 11 countries. During this period, Stephen also served as Head of North America Development for Betfred Sportsbook USA, opening nearly 20 nationwide markets.


Stephen A. Crystal
SCCG Management
+17029182939 ax.
email us here
Visit us on social media:

Source link

Related Posts

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy