Home SEO The Pitch: Advertising and marketing news for 8.30.22

The Pitch: Advertising and marketing news for 8.30.22

by Lottar


Familiar creatures a new campaign released for Mercy College in New York called “You can” and a brand platform for Homeward, a local homeless support agency. The agency was hired by Walk home for creative and strategic work to promote his own equity investment product. It has also been designated as the agency of record for Crunch Fitness after about a year of working with the fitness club chain.

Carey Ely

Ellen Veith

Hannah Ballout

Familiar creatures hired Carey Ely as account director. She was previously with Capital One and has 11 years The Martin Agency. Hannah Ballout was appointed as project manager. She was previously with Vice Media and Underhill Productions. Ellen Veith is the agency’s junior art director after recently graduating VCU Brand Center.

Red Orange Studio was hired by Peters law to redesign and develop copy for his website. Work will aim to better define the Richmond firm’s areas of focus and create a resource for clients to utilize during proceedings.

Xponent21 updated the site for Mary Morton Parsons Foundation. The new website has a modernized design and improved user experience and includes guidance to grant applicants. The work included integration with automation technology that eases the pressure on foundation staff when processing applications.

Xponent21 rented Jeremy Colb as an account strategist. The Christopher Newport University alum previously attended Madison+Main.

QubicaAMF worldwide, headquartered in Mechanicsville, has selected Reston-based Buffalo Groupe to lead branding and marketing for its Hyperbowling brand. Work will be led by Buffalo’s BGRM agency in Charleston, South Carolina, with assistance from Buffalo’s Glenn Graywhich is based in Richmond.

pool house has a DC office at 660 Pennsylvania Ave. SE added. The GOP-focused political advertising firm also has an office in Atlanta in addition to its Richmond headquarters.

Parkwood Creative purchased its office space at 201 Hull St., Suite C from the holding company Outlaw Jude LLC. The agency previously leased the space.

West Cary Group was awarded a $155,000 contract by the City of Richmond Economic Development Authority to develop a new website and marketing support. The new website will feature updated photography, a services section and improved search engine optimization and is scheduled to launch by November.





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