Marketing consultant Brian Lawrence focuses on websites and SEO strategies for the $60 billion US wedding industry.
From banquets to businesses, an evolving career in a multi-billion dollar industry
TEANECK, NJ, USA, Oct. 11, 2022 /EINPresswire.com/ — Marketing expert and SEO strategist Brian Lawrence is celebrating his 40th anniversary in the wedding industry this year, marking a lifetime career in the $60 billion US market. Lawrence used his wedding-related business ventures as a springboard to become a well-known educator and the owner of a website design and SEO firm dedicated solely to that niche industry.
Lawrence pioneered the “one-stop” bridal shop in New York, New Jersey and Philadelphia in the late 1980s and early 90s. After spending his formative years in catering, Lawrence entered the retail stationery and favors business and discovered how frustrated couples were with traveling from place to place to find their wedding needs. This discovery led him to the “one stop” concept. At its peak, it owned seven locations and handled 1,000 weddings annually. These stores also gave him ownership in a photography studio, an entertainment company, and a limousine service.
After a successful retail run, Lawrence looked for a venture that provided more consistency with his family. As vice president of marketing at Encore Studios, a national invitation company, he focused on co-op advertising and dealer incentive programs. During its 14 years, the company significantly expanded its dealer base and increased sales until wedding invitations took a seismic shift into the digital age in 2008. It was during this change that Lawrence evolved into a business educator and speaker, as well as the owner of a website design and SEO agency that focuses exclusively on the wedding industry.
Lawrence has written two books and is a regular on the seminar and convention circuit, including the National Stationery Show, Wedding MBA (Wedding Merchants Business Academy) and WeddingWire World. He has also produced marketing events and contributed to publications such as Vows Magazine, Mobile Beat and Stationery Trends Magazine. Lawrence regularly appears on webinars and podcasts and collaborates with other wedding industry consultants such as Alan Berg, Joe Bunn of The DJ Vault, and The Venue Association. He is also a consultant for VenueX, an app for wedding venues (https://joinvenuex.com/).
In addition to designing new websites, Lawrence also improves existing websites such as the National Bridal Gown Sales Event, which was started by New Jersey bridal salon owner Sue Maslowski. Promoting over 500 independent bridal retailers, this site has been re-branded by Lawrence from simply a countdown to the actual event to an annual local bridal fashion resource. Additionally, Lawrence SEO Consulting makes a cornerstone of its marketing agency with behind-the-scenes evaluations and fixes, optimized keyword content, and enhancements to its clients’ Google Business profiles.
Lawrence also embarked on two new projects. He is engaging with Lieutenant Governor Billy Nungesser and self-proclaimed New Orleans “Ambassador of Romance” Tony Talavera to bring more destination wedding business to Louisiana. And he created a Facebook group and fundraising effort, Wedding Industry for Ukraine, to bring together professionals and influencers to discuss ways to build awareness and raise funds for the humanitarian organization Nova Ukraine.